About Shalley
I run my boutique digital marketing firm dedicated to premium private clinics across the UK. A specialist, not a generalist.
For the past 10 years, I have worked exclusively in digital marketing for private healthcare — aesthetic clinics, weight loss specialists, and fertility practices.
My philosophy
My approach is simple: find what makes your clinic the obvious choice, and make sure the right patients see it.
Specializing in Meta Ads and Google Ads, I help clinics stand out in a competitive market. I integrate proven paid media campaigns, organic social media marketing, and hands-on workshops to empower clinic teams with the skills they need to thrive online.
What's different?
My clients are based across the UK, including practices on Harley Street and other cities across the UK. I work remotely from India, which means lower fees without compromising on quality or availability.
Services:
Precision marketing for private practice
I provide a comprehensive suite of digital marketing services designed specifically for each clinic.
No generic packages. Every engagement is built around your clinic's goals, patient profile, and local market. Each service is designed for maximum impact, delivering results that matter.
The core of patient acquisition. Campaigns built for private healthcare — compliant with Meta and Google healthcare ad policies, optimised for qualified leads, not just clicks.
Google & Meta Ads Expertise
High quality leads
What's included:
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Campaign strategy and setup
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Ad copy and creative direction
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Landing page optimisation
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A/B testing
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Monthly performance reporting
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Continuous optimisation
Full-Funnel Marketing Strategy
Maximize Your ROI
For clinics that want more than ads. A complete patient acquisition system — from first impression to booked consultation.
What's included:
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Audit of current digital presence
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Paid + organic strategy
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Funnel mapping: from leads to consultation
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Competitor analysis
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SEO strategy More visibility on A.I platforms like GPT
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Email optimisations
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CRM integrations
Website SEO Strategy / Social Media Strategy to Increase Visbility
Build Trust
Content that builds trust before a patient ever contacts you. SEO strategy to increase your visbiloty on A.I search engines like ChatGPT, Claude etc.
What's included:
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Monthly content calendar
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Reels scripting and direction
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Caption writing
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Google review generation strategy
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Analytics reporting
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AEO strategy
Our Success Stories
We have partnered with numerous clinics, delivering outstanding results that have significantly increased their patient bookings and online presence. Our clients appreciate our strategic approach and dedication to their success.
Clinic A - Unsustainable Cost per lead
I took over this account in August 2025 with 23 conversions per month and a £51 CPA — by March 2026 it was delivering 132 conversions at £13.
The approach was treatment-specific campaign architecture: separate Search campaigns, each building its own conversion signal independently.
Clinic B - Managing spends better
Managing Google Ads for this London IVF clinic since January 2025, I've generated 424 conversions and overseen £52,000 in ad spend across 16 months.
One of the first changes was adding a Brand campaign — it now converts at £15 CPA compared to £123 for combined spending.
The best single month under my management produced 47 conversions at £75 CPA.
Clinic C - Efficient optimisation
I took over this high-spend Search account in February 2026, managing over £6,000 per month in a competitive medical category.
Through bid refinement, negative keyword expansion, and ad copy testing, CPA has improved every month — from £88 in February to £63 by April, a 28% reduction in three months. The account has generated 174 conversions in the first quarter under my management.
Client Success Stories
Contact Us
Get in touch with us today! Whether you have questions or want to discuss how we can help your clinic, we’re here to connect and elevate your brand. Let’s embark on this journey together!