My Story

I started my journey in digital advertising in 2014, running campaigns for a weight loss product in France with ad spends of around €2,000 per month. Over the years, I developed a strong niche in medical marketing — an industry where advertising is far more nuanced and regulated than simply selling a pair of shoes.

With more than 12 years of experience navigating European advertising policies, compliance requirements, and platform restrictions, I understand the unique challenges healthcare brands, clinics, and medical professionals face when trying to grow online effectively and ethically.

Why I work with private clinic owners

Over the last 10 years, I have audited the marketing efforts of more than 100 clinics. One thing that continues to surprise me is how often agencies take clinic owners for granted — prioritising vanity metrics and generic strategies over real patient growth, transparency, and long-term trust.

I take a very different approach. I invest time in understanding my clients’ businesses inside out, leaving no stone unturned when it comes to improving the return on their marketing spend. My work goes far beyond simply generating leads — I focus on what truly matters: booked consultations, patient quality, conversion rates, and revenue growth.

That’s why I work closely with clinic owners and front desk teams through regular weekly check-ins, analysing not just campaign performance, but also the patient journey, booking processes, and areas where opportunities may be slipping through the cracks.